One full academic year of STEM lessons. Every week. Every plan. Every material. No setup fee. No royalty. No contract.
That is $1.11 per lesson plan. Less than a coffee.
Here is what is inside every $40/month
The curriculum
What your teacher uses every day
- 36+ structured lessons — full academic year, 1 class/week, 1.5 hours each
- Minute-by-minute lesson plans (not outlines — actual scripts)
- Student worksheets and homework for every lesson
- Project-based learning — kids build something real every module
- Progress tracking system with assessments
- Parent feedback report templates — ready to send
- Holiday and themed bonus lessons (Halloween, Christmas, New Year, etc.)
- Scripted trial lesson — your #1 enrollment tool
- Annual content updates — curriculum stays current
- Ongoing support
The business tools
How you fill groups and keep them
- Marketing launch kit — email templates, social posts, flyers
- Parent consultation script — how to sell STEM at your front desk
- Retention & upsell playbook — move kids level to level
- Pricing strategy guide — how to charge $150–$250/month
- Operations checklist — scheduling, teacher onboarding, tracking
Total if purchased separately: $1,500+ in business materials alone. You get it all for $40/month.
Let us count what $40 actually gets you
36+ lesson plans × 1.5 hours = 54+ hours of structured teaching content, plus 36 homework assignments, 36 assessment checkpoints, parent reports for every lesson, a scripted trial lesson, marketing templates, and an operations playbook — 100+ ready-to-use documents.
You pay more for a single worksheet on Teachers Pay Teachers.
How much will you actually make?
Your license pays for itself with the first student on day one. Students 2–5 are pure profit.
One program fills two time slots with zero additional rent.
Three programs. Same rooms. Same admin. $5K/month in new revenue.
These are not projections. At 95% monthly retention and a 2.5-year average student lifetime, this is what centers in our network actually see. And remember — your teacher preps in 10 minutes. This is not a second job. It is a revenue stream that runs on autopilot.
How $40/month compares to every alternative
We researched every STEM curriculum provider that sells to independent afterschool centers in the US. Here is what we found.
| GoCoding | Brite | Tynker Schools | Code Ninjas | Build it yourself | |
|---|---|---|---|---|---|
| Annual cost (20 students) | $480 | $4,798 | $2,500+ | $120K–$350K | $5K–$15K + time |
| Pricing model | $40 flat/mo | $19.99/student/mo | $25/student/yr (100 min) | Franchise fee + 8% royalty | Your time |
| Lesson plans included | Full scripts | Self-guided | Guided | Proprietary | You write them |
| Homework & assessments | Partial | You write them | |||
| Parent report templates | Progress reports | You write them | |||
| Marketing materials | Franchise only | You create them | |||
| Scripted trial lesson | Franchise only | You design it | |||
| Teacher needs CS degree | No | No | No | No | Probably |
| Hardware required | Laptop only* | No | No | Proprietary | Varies |
| Contract / lock-in | None | None | Annual | Multi-year | N/A |
| Cancel anytime | N/A | ||||
| Hours of content per year | 54+ | Varies | Varies | Varies | However many you write |
| Price per lesson plan | $1.11 | ~$11/student | ~$5/student | N/A | Your hourly rate |
*Robotics programs require third-party kits ($70–$350) purchased separately.
The closest direct competitor (Brite) charges $19.99 per student per month. With 20 students, that is $4,798/year vs GoCoding’s $480/year — 10× more expensive for a comparable product, without marketing materials, without a scripted trial lesson, and without parent report templates. Franchise alternatives start at $120,000+ and take 8% of your revenue forever. We are not the cheapest because we cut corners — we are the cheapest because we believe every independent center deserves proven STEM curriculum, not just the ones who can write a $350,000 check.
Pricing data sourced from gobrite.io/plans (May 2026), Common Sense Education (Tynker school pricing), Code Ninjas FDD via franchisepayback.com (2025), and industry benchmarks. Prices may vary. We encourage you to verify.
🏷️ Best Price Guarantee
Found a comparable licensed STEM curriculum (36+ lesson plans, homework, assessments, scripted trial lesson) for less than $40/month? Send us the link — we’ll beat the price. No fine print.
You risk nothing. Literally.
The only cost of trying is 10 minutes of your teacher’s time. The cost of NOT trying is every family that asks about coding and hears “no.”
What "I will think about it" actually costs you
Every month without STEM
- 1–2 families ask about coding and hear “no”
- Each family = $3,600–$9,000 in lifetime value
- Monthly cost of inaction: $3,600–$18,000 in lost families
Every month with GoCoding
- You say “yes” to every parent who asks
- 95% of students stay month after month
- Monthly cost: $40. Potential: $750–$5,000+ in new revenue.
$40/month is not an expense. It is insurance against losing every family that walks through your door asking about STEM.
Who this is for
This is for you if…
- You run an independent tutoring or afterschool center
- Parents ask about coding/STEM and you do not have an answer
- You want to add revenue without adding rent
- You do not have a CS background (and neither does your teacher)
- You want something proven, not experimental
- You value your time — 10-minute prep, not 10-hour prep
This is NOT for you if…
- You want to build your own curriculum from scratch (respect — but that takes 100+ hours)
- You are a franchise that cannot add outside programs
- You want free and are okay with thin content (try Code.org — good but limited)
Straight answers
Is $40/month really the full price?+
Yes. $40/month per program. No setup fee. No royalty. No hidden costs. No "premium tier" behind a paywall. Everything listed on this page is included.
How does this compare to hiring someone to write curriculum?+
A freelance curriculum developer charges $50–$150/hour. Writing 36 lesson plans takes 100+ hours minimum — that is $5,000–$15,000 for ONE program. GoCoding gives you 15+ programs at $40/month each. All tested. All updated annually.
What if I have 50 students — is it still $40?+
Yes. $40 flat per program, regardless of how many students use it. Whether you have 1 student or 100 — same price. Compare that to Brite at $19.99/student/month: 50 students = $999/month vs our $40.
Why is it so cheap? What is the catch?+
No catch. We keep costs low because the curriculum is already created and proven across 500+ students; we have no franchise infrastructure, territory fees, or sales teams to support; and we believe independent centers should not need $350K to compete with Code Ninjas. Our margin comes from volume — thousands of centers, not high per-center fees.
What about robotics kits?+
Robotics programs require third-party kits ($70–$350 depending on the course). You buy them from any supplier you choose — we are not locked to one brand. Coding and Creativity programs need only a laptop or tablet.
Can I switch programs?+
Yes. Cancel one, start another. No switching fee. Takes effect next billing cycle.
What if my teacher quits mid-year?+
The curriculum stays with your center. A new teacher opens the lesson plan, preps in 10 minutes, and picks up exactly where the previous one left off. That is the whole point — the system does not depend on one person.
Do you have a yearly plan with a discount?+
Currently month-to-month only. We believe that if you need a contract to keep customers, your product is not good enough. 95% monthly retention tells us ours is.
What is the "best price guarantee" exactly?+
If you find a licensed STEM curriculum for afterschool centers with comparable scope (36+ scripted lessons, homework, assessments, parent reports, trial lesson, marketing materials, full academic year) at a lower price than $40/month — send us the link. We will match it and give you an additional discount.
Built on CODDY International: 150+ locations · 20+ countries · 8,600+ students
Active GoCoding network: 500+ students · US & UAE · 95% monthly retention
$40/month. 54+ hours of content. $1.11 per lesson.
Try one lesson free. Your teacher runs it this week. If it works, you are profitable from student #1. If it does not, you lost 10 minutes.
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