We believe every independent center deserves to compete with any franchise. For $40/month.
Not $350,000. Not $120,000. Not even $1,000. $40. That's the hill we're willing to die on.
Three principles. Everything we build follows them.
Affordable
Affordable doesn't mean cheap. It means fair.
A single mom running a tutoring center in Queens shouldn’t need $350,000 to offer coding. A retired teacher starting an afterschool program in a church basement shouldn’t need venture capital to compete with Code Ninjas.
$40/month is a number where the answer is always 'yes.' Where the risk is zero. Where one student — just one — covers the entire cost on day one.
We didn't price this at $40 because we couldn't charge more. We priced it at $40 because we want every independent center in America to say yes without thinking twice.
Simple
If your teacher needs a CS degree to use our curriculum — we failed. If prep takes longer than 10 minutes — we failed. If a center owner needs a 3-hour onboarding call to get started — we failed.
Every lesson plan is scripted minute by minute. Open it. Read it. Teach it. Done.
Every program includes a scripted trial lesson — your teacher runs it, kids build a project in 45 minutes, parents see results, they sign up. That's your entire marketing plan.
We obsess over simplicity because we know who our customers are: busy people running real businesses with real constraints. You don't have time for complicated. Neither do we.
Results
Pretty lesson plans mean nothing if kids don't stay.
95% of our students stay month after month. The average student lifetime is 2.5 years. These aren't goals — they're measurements from 500+ students across the US and UAE right now.
Results mean your center makes money. Results mean parents see their kids grow. Results mean your teacher feels like a professional, not an improviser.
We don't sell content. We sell outcomes.
You're not buying lesson plans. You're joining a system built to win.
Curriculum is the foundation. But we learned the hard way that a great program without a business model is just a hobby. So we built both.
The curriculum
15+ battle-tested programs across Coding, Robotics, and Digital Art. Ages 4 to 12+. Each covers a full academic year — 1 class per week, 1.5 hours. Lesson plans, homework, assessments, parent reports, scripted trial lessons. Everything your teacher needs to walk in and teach with confidence.
The business model
We don't just hand you a PDF and say 'good luck.' You get the exact playbook we use in our own centers:
- How to price STEM classes ($150–$250/month is the sweet spot)
- How to fill your first group with zero ad spend (the trial lesson method)
- How to retain families for 2.5+ years (progress tracking + level system)
- How to upsell to the next program (kids naturally want to level up)
- How to onboard a new teacher in one day (if your current one leaves)
This isn’t theory. This is the exact model running in our network right now.
The community
When you subscribe, you join a growing network of independent center owners who are building STEM programs just like you:
- Access to a community of like-minded afterschool entrepreneurs
- Share what's working, ask questions, learn from each other
- See how other centers launch, price, and grow their STEM offerings
- You're not figuring this out alone — you have people who get it
The franchises have their systems. Now you have yours. Except ours costs $40/month and you keep 100% of your revenue.
There's no scenario where this doesn't work.
We've thought about it. A lot. And we can't find one.
The only way to lose is to not try. And trying costs you 10 minutes.
Built by people who run afterschool centers. Not by consultants.
GoCoding was born inside CODDY International — one of the largest independent coding school networks in the world.
150+ locations across 20+ countries. 8,600+ students. Real classrooms. Real teachers. Real kids building real things.
After years of running our own centers, we realized something: the curriculum wasn't the hard part. The hard part was everything else — finding teachers, convincing parents, filling groups, retaining students, surviving summer.
So we packaged everything — the curriculum, the business model, the marketing playbook, the operations system — into one license that any independent center can use.
We didn't build this in a lab. We built this in a classroom. And we still run our own centers every day.
Make quality STEM education accessible to every afterschool center — so independent owners compete on product, not budget.
See it for yourself.
We could keep talking. Or you could try one lesson this week and let your students decide. Free. No commitment. 10 minutes of your teacher’s time.
Want to talk first? Book a 15-minute Zoom